A good element of any PR strategy is Thought Leadership. But why is it important and how can you do it effectively? Thought leadership insights play a vital role in shaping the conversation within an industry. Here are three quick tips to consider when drafting your next thought leadership piece:

1. Building your reputation as a subject matter expert  

Tell a good story from your perspective. Thought leadership articles provide a platform for experts to share their industry insights and best practices. Tell us about the lessons you have learned or offer informed opinions about new technology and its potential impact. Providing well-reasoned insights will establish your credibility as a thought leader.

2. Avoid the appearance of promoting your brand  

While you want to share your expertise, a thought leadership article is not a marketing campaign. Focus on contributing to the broader conversation in your industry. Media outlets will appreciate it if you steer clear of using reference links back to your business unless there is a legitimate reason, such as citing information from a white paper or original research sponsored by your company.

3. Simple is better  

Think like an expert but write like a journalist. Use clear and concise language to convey your ideas without a lot of jargon. Provide real-world examples to illustrate your point. Organize your content with subheadings that summarize or tease the next section of your article.  

Creating high-quality, high-impact thought leadership content is a bit of an art. If you're looking for help in establishing your thought leadership presence - reach out. Our team of highly skilled storytellers would be delighted to help.